Marketing

I have 12 years experience working within a markerting/publicity unit of a large college of Further Education. I helped develop and implement a wide range of marketing campaigns aimed at a diverse audience using many different resources to engage users. This has included print, radio, mail drops, paid advertising (magazines/newspapers), street furniture (6 sheet and 48 sheet posters), websites, email/eflyers, social media, press and exhibitions. I have also worked closely with external organisations to maximise the impact of campaigns and get the best return on investment.

This has also included gathering and interpreting analytics and data so that campaigns could be fine-tuned to be more successful on future projects.

I have specialised in the non-profit and education sectors.

Design

I am an experiencd Graphic Designer, in both print and web based products, working with clients from initial concept through to completion. This has included branding/re-branding, logo design, signage, print and promotional items. I have worked on large scale projects such as 'Choices', The Sheffield College's part-time prospectus, running at 80 pages with a print run of 80,000 copies as well as smaller one off products for specific events, utilising a wide range of production techniques, liaising with print companies and manufactures to ensure projects come in on time and to budget. Please see the examples section for a full list of products.

I have also worked on a range of websites and digital projects. I was responsible for developing and maintaining The Sheffield College's website and The Online College's site. This required development work taking place within Content Management Systems and Virtual Learning Environments utilising HTML, CSS, Twitter Bootstrap and JQuery.

Sustainability

Where possible I use local suppliers and companies that provide recycled/renewable products to minimise the carbon footprint of projects. This includes using printers that use a wide range of recycled and part-recylced papers and boards, virgin stock from FSC accredited managed forests and vegetable based dyes and inks.

Photography/Video

I specialise in event, commercial and sport photography, capturing images to illustrate specific projects to make them visually appealing to the target audience.

I also undertake video production and editing as well as image manipulation and retouching.

Other videos can be seen by clicking on the links below:

Game2Engage - Launch (full size video).

Game2Engage - An interview with Andy Minnion.

Human Trafficking - Nick Kinsella talks about the Human Trafficking course.

Human Trafficking - Eva talks about her experience being trafficked.

I have also produced some videos for the charity, The Long Well Walk.

The Long Well Walk - Website launch (full size video).

eLearning/Other Projects

For the past two years I have been developing online learning materials and building the infrastructure to deliver the content. Delivery methods have been through stand alone websites, content management systems (CMS) and virtial learning environments (VLEs). Materials have been developed in conjunction with specialists for courses ranging from GCSE Level 2 up to Foundation Degrees at Level 5 as well as non-accedited courses. This has included copy, images, video and self-checking exercises.

Online courses developed:

> Human Trafficking Uncovered
> Functional English Level 1
> Functional English Level 2
> GCSE English
> AS/A2 English
> eBusiness & Management Foundation Degree
> eCommunications Foundation Degree
> CMI – First Line Management
> CMI – Managing Team Dynamics
> CMI – Managing and Communicating Information

More information about these courses can be found here: www.online.sheffcol.ac.uk

Game2Engage

A study looking at how young people with learning difficulties use and engage with technology to enhance their life skills and learning. Focussing on the use of tablets, both within the classroom setting and in the real world. This project won the 2013 EICE award.

Human Trafficking Awareness Raising

I interviewed and filmed victims of Human Trafficking to use as case studies in a course to raise awareness of this crime. The course is aimed at workers in the public sector, specifically staff on the front line which includes the emergency services and the UK Border Agency. See more about the course here.

The Long Well Walk

I have been working with the charity, The Long Well Walk, producing video content for their website to highlight their aims and to promote their projects.

Short films from the projects can be seen by clicking on the links opposite.

Inside Line Magazine

I am co-editor on a quarterly magazine aimed at the Roller Derby community.

Previous Roles

eLearning Assistant - Sheffield Hallam University

eLearning Developer / Web Developer - The Sheffield College

Senior Designer / Web Designer - The Sheffield College

Design Support Officer - The Sheffield College

Production Manager - Motor Trade Publications

Marketing Assistant - Sheffield Theatres Trust